Like every other form of entertainment, the video game industry went from developing games out of passion to developing games with an agenda. A shift that was gradual but turned into a runaway train which, this year alone, has led to games such as Concord, Dustborn, Unknown 9: Awakening, Suicide Squad: Kill the Justice League, and Star Wars Outlaws failing because of a consumer base tired of the slop. But with Trump’s victory in the 2024 elections, the video game industry has two options before them – to double down and keep going with their agenda or make games that people want to play that are good.
As of right now, video game companies are trimming the fat in an economy that has been decimated by the Biden-Harris administration. In 2023, the industry saw 10,500 people laid off while the first half of 2024 saw 10,800 people let go (8,500 in 2022). Recently, Concord developer Firewalk Studios was shut down as the game was a complete failure upon release. Meanwhile, developer BioWare’s Dragon Age: The Veilguard has had a less-than-stellar launch for a triple-A game with early speculation that it will be another failure for the company.
Right now, developers and publishers are still doubling down. Just look at Ubisoft doubling down on Assassin’s Creed Shadows, a Canadian DEI-funded game that spews racism and cultural appropriation, that refuses to acknowledge the backlash over the game. Especially the ongoing backlash from Japan and its citizens. Or that DEI consultant agencies like Sweet Baby Inc are still making moves to increase their reach but, because of backlash, are attempting to be under the radar as seen with the Powell Group hiding its association with SBI.
Even before the conclusion of the 2024 election, the entire entertainment industry has been going through a denial still believing that there is this “modern audience” that wants a certain type of media. A belief that, shown time and time again, has been proven to be false as such products for this audience continue to fail. It has come to the point where Hollywood can no longer keep putting out wokified failures, especially for once-profitable franchises that demonized fanbases for this “modern audience” who failed to show up for these offerings eagerly placed at the foot of their altar.
The same is now happening for the video game industry but, like with Hollywood for the past ten years, reality is being ignored for delusional demagoguery.
However, now there is further proof in the fact of President Donald Trump winning, not just the Electoral College, but the Popular Vote as well – that the majority of Americans are not interested in woke entertainment. That the people who spend money on games are the ones who don’t live in a world of delusion and false realities. That they are tired of the garbage writing that tries to preach to them about how they should think, act, and say while being talked down to, demonized, and excoriated ad nauseum.
Gamers want great gameplay, great story, awesome characters, and epic scenes. They are tired of virtue-signaling and pretentious diatribes masquerading promoted great writing and stories. Tired of shoehorned diversity over gameplay. Tired of feminist propaganda that resulted in ugly, masculine female characters. Which is why games such as Stellar Blade, Helldivers 2, Black Myth: Wukong, and Hogwart’s Legacy climbed the charts in 2024 while Star Wars Outlaws and Concord bombed.
Developers need to stop prioritizing virtue-signaling over gameplay, feminism over femininity, mockery over masculinity, forced diversity over organic characters, agenda-driven writing over storytelling, and, most importantly, racial pandering over meritocracy.
The video game industry can either double down, hoping that government funding and tax incentives keep them alive for a little while longer, only to stay on a path that leads to eventual failure and shutting down of studios. Or the big developers and publishers can focus on making video games again that gamers want to play.
Either way, it doesn’t matter to the consumer. The triple-A video game industry can collapse in bullheaded fashion and there will still be plenty of great games to play. Those with the skills needed to create good games will still be able to do so.
And the market has decided what it wants.
Will developers and publishers finally bend the knee and go back to focusing on making money that requires great games to do so?
We’ll see.
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